Monday, 24 July 2017

Indy Luxe - An Unfavourable Review


Hello Everyone!

Today is going to be a bit of a different one because I don't really like posting negative reviews on my blog, usually because I know that anything that is slated online has usually been the result of a lot of hard work for someone and so I tend not to like to tear into a product or a brand unless there's a very good reason...

And this is a very good reason.

If you're a makeup enthusiast or just follow a lot of bloggers, you've probably heard of Indy Luxe, they're all over social media at the moment with bloggers sharing their pictures of their (at first glance) stunning brush collections. I noticed over the space of a couple of months that my Instagram feed was gradually filling up with brushes from this brand and as I had been offered a pretty decent discount from this company, I succumbed to the temptation and purchased a set (yes I bought these with my own money, this isn't a shady PR relationship gone sour).

I bought the Rainbow 7PCS Brush set, it retails at £24 but when they arrived, I took to Instagram stories to vent my frustrations.

I'll be honest, the brushes are kinda pretty, they're also really soft but that is where my praise ends, the first issue I had with the brushes was the shape of the brushes, putting aside the out of shape fan brush, there are two of the three eye brushes (I assume they're eye brushes as they're too small to do anything for the face) that are just weirdly shaped, they're a bit too big to do any detailed eye work, a bit weirdly shaped to be for blending and the bristles are too long and soft to be made to pack on colour so what are they? Then it dawned on me, I've seen brushes like this before...

I picked up this rose gold brush set from ebay, I didn't buy them to use (bear with me) I bought them to use as props in makeup pictures, I paid £1.81 for the set, that's £1.81 and the brush quality/design are remarkably similar. soft bristles, slightly oddly shaped (but as I'd bought these as props I didn't mind) and they're both 'travel sized' which translates as 'half the size of normal brushes'. Now I know I didn't pay the full £24 for the Rainbow Set from Indy Luxe but if I had of, I'd have been a bit, shall we say... disgruntled? Oh and there used to be 5 brushes in the rose gold ebay set for £1.81 but my kitten stole one and I've never seen it since.

Before this gets nasty, I am not implying that Indy Luxe have bought brushes from ebay and branded them, I wouldn't like to imagine any company being so devious I'm simply saying that the quality and design is very similar and perhaps they've used similar suppliers but the price point is very very different and I know that for some of you, £24 isn't a lot of money, but to me, £24 for a brush set that I'm not going to get any use out of is kind of a rip off, n'est pas?
A further ebay search or two (or Ali Express) can find some brushes that look very similar to their other collections too, take, for example the new Mermaid set that Indy Luxe have announced is releasing at the end of July, a quick ebay search can find this set:

Picture taken from ebay listing linked below.

Which looks almost identical to the set Indy Luxe are using in their promo shot, but the ebay set will only set you back £2.99-£7.99 and I'm guessing the Indy Luxe set will be somewhat pricer... You can see this set on ebay here.

If you're not an ebay fan but you're after some cute brushes in a mermaid style, try these ones from Primark:

These were £10, and I know that is more expensive than the ebay set, however, the Primark set is usable so if you're wanting brushes to actually use on your face I recommend the primark set as I can't tell you what the quality of the ebay brushes are, but if you're looking for pretty photography props with maybe a couple to actually use and the rest to keep clean for flat lays (if you're not a blogger this will sound absolutely ridiculous, but I know my fellow bloggers will get me here), then you can't go far wrong with ebay.

In conclusion, I am well aware that ebay offer rip offs of most popular brushes and normally, the quality of the brushes from ebay can't compete with the quality of the branded brushes, take Zoeva for example, their brush sets are expensive but they're bloody worth it and the ebay copies just don't come close, however, this time round, I have to say I'd pick ebay over Indy Luxe every time.

If you love Indy Luxe please don't be offended, this is just my opinion and my experience after buying several sets of brushes from ebay over the years and many many sets of brushes from actual brands and this is the first time I've ever seen such similar quality between the two.

What do you think? Are you an Indy Luxe fan? let me know.

Rosy xx


  1. Whilst I've not used these myself I have to admit I can totally see your point. The shape of them is strange and it does seem as though they are simply being resold from a cheap supplier. It's a shame as they want to compete with the likes of Spectrum for example and their price point is clearly aimed at that. But the quality doesn't seem to be there. I totally get that when brands startup they need to white label, but these feels more like reselling cheap stock. Where is the imagination? Mermaids and nice colours aside, we buy brushes as tools and if they're not carefully curated into sets which can be used, what's the point? Thanks for sharing your honest thoughts!

    Amy -

  2. Zoeva girl here :) what can I say other... I never even heard of them but I have seen them on numerous Instagram flatlays. Would that make me buy it? Nope.

  3. Thank you for sharing.

  4. not heard of these before actually but it isn't exactly very practical from what I saw here.

  5. I've seen these pop up everywhere at the minute, but I never knew the same were being sold on EBay! £24 is a lot of money to pay for brushes that are unusable! I can see what you mean they do look weirdly shaped xx

    Hannah | luxuryblush

  6. Amazing post, love the photos ^^ <3

  7. I've always felt that something wasn't quite right with this brand!

    Kirstie |

  8. I have just ordered my first set of brushes from IndyLuxe and am waiting for them coming. I have also joined their 'brush squad' & have my own 40% discount (just like you said). I haven't got any opinions on the brand yet as this all just happened last night! I hope the brushes are good quality as they cost me £25 - and that's with a discount!!!!��������

  9. This is such an important post. The amount of lingerie, accessories and makeup brushes I see on instagram and depop that are literally a 1/3 of the price on ebay is ridiculous. It's crazy how a brand can blow up of over night through someone's photo and thousands of people get misled.

    // xx

  10. I've not heard of this brand but I would agree the packaging is defo appealing and pretty, its a shame you didn't have a good experience but its a good honest review :) x

    S x

  11. Haven't seen Indy Luxe around, but it's very likely that they use the same brush supplier, picked the standard brushes the factory makes and just rebranded them. It's very common for affordable brands to this as personalising the brushes with the factory would cost a lot more and with those brands it's really just who is on the market first with them and who promotes them better. Nevertheless, in comparison to the ebay ones, it seems like a complete rip off when you consider their prices. I guess that's why they offer such discounts x Sam
    Sam Hodgett || Beauty, Food & Lifestyle

  12. I love bad reviews! They're really beneficial. They help others save money. Especially if you give a fair review. Which you did. Sorry to hear these didn't work. They are shaped funny.

  13. I can totally under the price rage. 24 pounds for something that can’t be used for anything other than makeup photo props is a huge rip off to me! That $40 AUD over here & I’d much rather spend that on 4 meals of sushi! I could see straight away from the very first picture how terrible they were going to be (the photo is nice though) & I was really supposed they’re actually soft! I hadn’t actually heard of this brand until now but I’ll have to check them out. It’s sad how so many influencers hype up terrible stuff. Have you tried Spectrum Collections? They sent me a set & I really love them! They also have very unicorn & mermaid-y designs too!

    TFM Life & Style blog

  14. I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.
    Cocktail Dresses

  15. I've never heard of this brand before. the brushes certainly look very unique but I must admit the design doesn't quite appeal to me x

  16. So refreshing to see an honest review! I received some Indy luxe brushes as a giveaway prize and was so excited! And to be honest I was gutted when they arrived! They felt so light and not good quality and honestly I can't ever see myself using them.. I'd rather have my spectrum brushes any day!
    PaleGirlRambling xo

  17. Well they certainly are eye catching, I would not imagine a brand would actually put their label on another brands products they would get in too much trouble. But yeah they could certainl copy them--think reverse engineering but then charging more money?

    I get my brushes from Sephora, And Other Stories and I want to get a couple of brushes from Trish McEvoy--they are very expensive but worth it.

    Allie of ALLIENYC

  18. Somehow even the presentation/look of the brushes didn't appeal to me as something of good quality. Too bad it was disappointing for you.

  19. hmmmm they look very similar don't they! ๐Ÿ™ˆ I think if they were usable I could kinda accept it, maybe but if they aren't even usable that's a very expensive brush set!

    Hannah @ The Northern Writes |


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